… at Austria's no.1 public access tourism trade fair
At the Ferien-Messe Wien 2011 around 800 exhibitors from 70 countries attracted a stunning 116,820 visitors. So the omens are great for another successful show in 2012.
Why?
Happy regular and first-time visitors
88% of the visitors polled were very pleased with the fair in 2011. So pleased that three quarters of all visitors at the Ferien-Messe Wien 2012 said they'd already entered the event in their diaries for next year.
The essential industry get-together
The Ferien-Messe Wien remains Austria's most popular get-together for the entire tourist industry. The opportunity for experts to meet, and to gather and provide information, is an absolute imperative. Around 3000 members of the industry attended the Ferien-Messe Wien 2011 to find out all about the latest developments in tourism, to attend the traditional Travellers' Evening or to capitalise on the new B2B series of speakers and presentations in gallery B.Attractive mix of services and offers
The multifaceted nature of the show – exhibition, market place, travel film cinema, stage
shows and entertainment – has proven to be highly popular. The 'Cook & Look' features
live cooking and culinary specialities. After the fantastic success of the first run, this feature will be back again in 2012, showcasing the best of the fantastic culinary offerings available in Austria and abroad, plus some great presentational ideas. Furthermore, in 2012 the Vienna Autoshow is being held parallel to the Ferien-Messe Wien, thus contributing additional crowd-pulling potential to ensure fantastic visitor figures.
Strong tendency to place bookings
Some visitors come to check out holidays and breaks in Austria (hall B), others are interested in international destinations (hall A). As a rule, almost every second person books a service at the Ferien-Messe Wien or agrees to book or purchase at a later date.
An ideal catchment area
The main catchment area for the Ferien-Messe Wien is the region in and around Vienna; an area home to 2.4 million people both willing and able to afford a holiday. In 2009 the spending power of the average resident of the Vienna region was €17,200, far ahead of the next most lucrative region, Lower Austria at €16,600.
Strong partners
The Ferien-Messe Wien 2012 can look forward to cooperating with some reliable, big-name partners. Ruefa, partner country Slovenia and the Austrian partner region support and complement the organisers' high-profile advertising work with various sophisticated activities and campaigns of their own.
Here's why!
Seize the opportunities for success provided by the Ferien-Messe Wien 2012. Show off your products and services to a high-potential audience at the height of the booking season. Boost the effect of your marketing efforts and image promotion with social contact instead of social media. NOW is the perfect time to register to participate as an exhibitor at the Ferien-Messe 2012. |
